A fast-expanding FMCG company was facing daily slowdowns in its supply chain. Orders were piling up, manual coordination was breaking the flow, and teams were spending more time reacting than planning. They had systems in place, but everything worked in silos such as forecasting, warehousing, routing, procurement and none of them “talked” to each other.
Even after multiple attempts to streamline processes internally, the delays kept surfacing. Forecast mismatches, routing errors, and last-minute stock shortages were becoming routine, pushing teams into stressful, last-hour fixes.
The situation soon turned into something bigger. Retailers were getting frustrated, dispatch timelines were slipping, and the business was losing ground to competitors who had a tighter grip on logistics.